"Most businesses will FAIL within the first two years." Entrepreneur Magazine Your idea seemed great, everyone you talked with seemed to love your idea. Your family and friends assured you that you were the next great thing, that Oprah would be calling soon... Well just a few years later, your garage is filled with product, your dreams shattered and your will to continue gone. What happened? What went wrong? It's a story I hear all to often as a business trainer, when many of my clients contact me, they are on "business life support." For many small business owners, they are missing what I call the intangibles of business success. The stuff you don't learn in "B-School," the type of education you only get from being in the trenches or working with someone that has done what you are trying to do. This past weekend I spoke to a group of business owners about what I call the "C.O.D.E of Business Success." I wanted to share a small recap of what I taught them, hopefully it will assist you in being successful. The "C.O.D.E" is four simple habits you MUST develop as a business owner if you want to succeed. So here they go. CONSISTENCY Here is where the battle is going to be won or lost. Your ability to be consistent in the small things that drive your business. Creating business awareness (marketing), following up with leads, constant learning and seeking help are just a few things you have to be consistent in doing, daily, weekly and monthly. We all start off knowing these are essentials to our business, but some how we lose sight and stop doing them on a consistent basis. Being consistent in your service, not changing every week, giving people the opportunity to associate you with your service or product aides your business success. Everyone knows McDonalds serves the Big Mac, Burger King serves the Whooper and Dr. Will serves Leadership Development. What are you known for? ORGANIZATION Say this out loud "Order Makes Everything Easier." You can't out grow your level of organization. Many fail because they are not organized, they have no systems in place to help them manage the day to day operations of a business. Every thing is a TASK and seems overwhelming because they are not organized. We have a small team that does BIG things at my company because we have systems in place that do the work for us. You should test your systems often. Go through your sells process, see what experience your customer is having. Have someone secret call your office to see how your team handles problems and provides service. Because I do this, I was able to identify some failures in our service process. One of our links was broken and was sending our partners to the wrong purchase page. If I never tested the process, we may never have found that a problem exist. DECISION MAKING You must develop the ability to make decisions quickly and efficiently. This only happens by making decisions, some will be great, some will be awful, but you will learn from the process. When I was in the Army I learned as a leader to make split decision choices, in some cases life and death choices. Too many times a business will fail because the leader couldn't make decisions fast enough. When I worked for a big retailer I learned how they made decisions. They let the results determine their decisions, they weren't driven by emotions. If something wasn't selling they would change where it was displayed, maybe they would lower the price, or sometimes just remove the product all together. No matter what, they made a decision. EXECUTION What ACTION are you taking every day to make you a better business leader and make your business better. Waiting for that big break or big deal will kill your business. You have to go out and create opportunities for your business. I know they say "Let your work speak for itself," well that is the fastest way to go out of business. You have to find creative ways to tell people about your business everyday. I call it "RTM" which stands for "Really Think Marketing." Have a list of actionable things you will do each day to drive your business forward. A key call, sending out a correspondence to a potential client or reviewing your systems. Avoid the trap of becoming too busy to DO the essentials things that drive your business forward. Check for results often. The TRUTH is in the numbers or results. Don't fight the numbers, identify the problem, fix it, improve it or get rid of it. If you want to succeed in business, implement the C.O.D.E. into your daily, weekly and monthly processes. Well I hope this helps you succeed in growing your business!!! Wishing You Nothing But A Genius Life, Dr. Will About Dr. Will Hi, I'm author of the critically acclaimed book, Genius Potential: Learn to Identify, Develop and Release Yours! I am the CEO of Will Moreland International, LLC a think tank that is dedicated to developing world class leaders in life and business. I also speak on leadership, personal development and organizational excellence. To learn more about me >>> I share my thoughts on leadership and life. My simple philosophy is that the better leader you become the better you can lead your life. I look forward to connecting and interacting with you. Click on the RSS NEW BOOK COMING SOON!!!
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"You have to master not only the art of listening to your head, you must also master listening to your heart and listening to your gut." Carly Forina Listening is a great art form that each of us must master. But as equally as important as listening, learning "What not to listen to, Who not to listen to, and When not to listen" is just as important. The most fulfilled people in life have mastered this art. And yes you can learn not to listen. This morning I was thinking about ALL the times I choose not to listen and it has been the best thing I ever learned to do. When I decided to leave college and join the Army, almost every one told me it was the wrong choice. I heard everything under the sun as to why I should not join, why I should continue to play football and pursue a professional sports career. Now let me interject something here, most people that are telling you not to start your business, not to quit school, or to give up on your dream are people who LOVE you, they want the best for you. However, they are not the ones that keep hearing that small still voice that keeps following you around telling you it's TIME!!! Well, I didn't listen and joined the Army. One of the best decisions of my life. Let me tell you a funny story connected to this decision. My wife Kristie and I grew up maybe 20 minutes away from each other in California and NEVER saw or met each other. My first month at my new duty station, we met in GERMANY!!! Here we are 17 years later with two beautiful children. I know some may say, that we would have met eventually, I'm not sure. But how ironic we met 8000 miles away from home. Another time I decided NOT TO LISTEN was when I made a choice not to re-enlist into the Army and start my consulting company. Once again many well attended people tried to persuade me not to leave the Army, it was safe, I was fast tracking and would make a great leader. I rose to the rank of Sergeant in just two years, and was carving out a great career, but in my heart, I knew I was suppose to be doing something different. "The worst thing in life is to have SUCCESS at the WRONG THING" I once again decided NOT TO LISTEN. A decision I thank God for everyday, given me the courage to make that life transforming decision. My life is now filled with these NOT LISTENING moments that have transformed my life. What do you need to stop listening to, who do you need to stop listening to, so you can start living your GENIUS LIFE? I CHALLENGE you today to STOP LISTENING!!! Do you have some "Stop Listening Moments" that have transformed your life? Please share. Also, share this post, it may help someone SOAR into their GENIUS LIFE!!! Wishing You Nothing But A Genius Life, Dr. Will About Dr. Will Hi, I'm author of the critically acclaimed book, Genius Potential: Learn to Identify, Develop and Release Yours! I am the CEO of Will Moreland International, LLC a think tank that is dedicated to developing world class leaders in life and business. I also speak on leadership, personal development and organizational excellence. To learn more about me >>> I share my thoughts on leadership and life. My simple philosophy is that the better leader you become the better you can lead your life. I look forward to connecting and interacting with you. Click on the RSS The common man is not concerned about the passage of time, We are busy, busy, busy, and always on the go, but my question is, are we really accomplishing anything and getting the "RIGHT" things DONE each day. Like many of you I lead a FULL life, husband, father, team member, friend and so on, I could fill the page with my list of responsibilities. But what I have learned and practice is that "LESS IS MORE." I know this is a hard concept to grasp, because we think busy, moving and being dead tired means we are productive and effective. I challenge you to examine what you really got accomplished last week that was really worth while, that was profitable to your well-being, life or business. More than likely, there were a few key things out of the gazillion things you did last week. So here is my simple formula for getting the Right things DONE each day... #1 Discipline Your Life Style- Set boundaries to protect what really needs to get done. #2 Organize Your Life- Take the time each evening to plan out your day, identify what needs to be done. #3 No Time to Waste- Guard yourself against time wasters such as useless conversations and surfing the web. #4 Effective Systems in Place- Most of the things we do on a daily basis can be put into a system, simplify your life Follow this simple formula to get the RIGHT STUFF DONE!!! Wishing you nothing but a Genius Life, Dr. Will About Dr. Will Hi, I'm author of the critically acclaimed book, Genius Potential: Learn to Identify, Develop and Release Yours! I am the CEO of Will Moreland International, LLC a think tank that is dedicated to developing world class leaders in life and business. I also speak on leadership, personal development and organizational excellence. To learn more about me >>> I share my thoughts on leadership and life. My simple philosophy is that the better leader you become the better you can lead your life. I look forward to connecting and interacting with you. Click on the RSS |
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